The Music Fund: A fresh approach to backing great music
The Music Fund is intended to give independent artists a way to advance their careers, without relying on funding from restrictive major labels or domineering investors. Instead of giving up control of your future work, we intend to help you tap into a valuable asset that you already own — your back catalogue. Our algorithms would value your tracks by analyzing streaming-site and other data so that we could make you a fair offer for part of the royalties they will generate. You would get the proceeds of that sale.
What's the pitch?
Swap unpredictable royalties for a lump sum — Our smart, data-driven algorithms would value your past tracks to make you a fair offer for part of your future royalties. Sell us as small a percentage as you want — we want you to stay in control of your artistic journey.
Back your career and yourself — Finance the next record, tour or PR campaign. We would provide the funds; you could choose what to do with them, whether that is raising the profile of your band… or moving out of your parent's garage.
No suits issuing commands — From your artistic direction and style to producer and touring schedule, we want to put the decisions firmly in your hands. Our artists would retain full control of their music, and their development.
What if I make it big? Will The Music Fund take it all?
No. Our flexible terms would encourage you to maintain a stake in your future royalties, so you would also be invested in your future success. And unlike major record labels, there would be no restrictive contract claiming ownership of your future work — we know that if an artist we backed wrote a smash hit in the future, then that would be great for reviving interest in their previous work. If The Music Fund empowered an artist to reach their potential, everybody would win.
How could The Music Fund afford to back artists who aren't huge stars?
Regardless of the quality of your music and our financial support, unfortunately only a handful of artists will ever become commercial hits. We would be playing a numbers game, smoothing out the variability in the royalties from individual artists by investing in the rights of many artists. The bigger the community we could support, the greater the odds of backing future stars.
What else could The Music Fund help me with?
We wouldn't try to be your manager, publisher, or label… that's up to you and/or your team. What we could do is use our expertise in data science to help artists understand the factors that make their royalties go up and down. By analyzing data about your listeners, we could keep you informed and offer actionable insights to help you take your success to the next level.
The sole purpose of this site is to provide information about Winton’s project titled “The Music Fund by Winton”. “The Music Fund” is not an investment vehicle of any kind.
This site is not an offer to sell or the solicitation of any offer to buy securities in any state or jurisdiction where such offer or sale is not permitted. This site is solely for the person to whom it was communicated by or on behalf of "Winton Capital US LLC" ("WCUS," and together with its affiliated companies, "Winton").
WCUS is registered as an investment adviser with the US Securities and Exchange Commission ("SEC"), is registered with the US Commodity Futures Trading Commission and is a member of the US National Futures Association
