A revolutionary approach to funding artists

Advances in technology and data science are finally making it possible for the long-tail of up-and-coming musicians to pursue their ambitions. Using methods honed in finance, The Music Fund will aim to apply machine learning and statistical techniques to develop a broader and fairer market for music royalties. Read more

The Music Fund: A fresh approach to backing great music

The Music Fund is intended to give independent artists a way to advance their careers, without relying on funding from restrictive major labels or domineering investors. Instead of giving up control of your future work, we intend to help you tap into a valuable asset that you already own — your back catalogue. Our algorithms would value your tracks by analyzing streaming-site and other data so that we could make you a fair offer for part of the royalties they will generate. You would get the proceeds of that sale.

What's the pitch?

Swap unpredictable royalties for a lump sum — Our smart, data-driven algorithms would value your past tracks to make you a fair offer for part of your future royalties. Sell us as small a percentage as you want — we want you to stay in control of your artistic journey.


Back your career and yourself — Finance the next record, tour or PR campaign. We would provide the funds; you could choose what to do with them, whether that is raising the profile of your band… or moving out of your parent's garage.


No suits issuing commands — From your artistic direction and style to producer and touring schedule, we want to put the decisions firmly in your hands. Our artists would retain full control of their music, and their development.

What if I make it big? Will The Music Fund take it all?

No. Our flexible terms would encourage you to maintain a stake in your future royalties, so you would also be invested in your future success. And unlike major record labels, there would be no restrictive contract claiming ownership of your future work — we know that if an artist we backed wrote a smash hit in the future, then that would be great for reviving interest in their previous work. If The Music Fund empowered an artist to reach their potential, everybody would win.

How could The Music Fund afford to back artists who aren't huge stars?

Regardless of the quality of your music and our financial support, unfortunately only a handful of artists will ever become commercial hits. We would be playing a numbers game, smoothing out the variability in the royalties from individual artists by investing in the rights of many artists. The bigger the community we could support, the greater the odds of backing future stars.

What else could The Music Fund help me with?

We wouldn't try to be your manager, publisher, or label… that's up to you and/or your team. What we could do is use our expertise in data science to help artists understand the factors that make their royalties go up and down. By analyzing data about your listeners, we could keep you informed and offer actionable insights to help you take your success to the next level.

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Could Fintech Fix the Music Industry’s Broken Economics?

Earlier this year, The Music Fund was formed to help artists turn their musical creativity into cold, hard cash. The tech? Big data analysis. Read full article

The Data Revolution in Music Royalties

Geoff Cross and Thomas Jerde from The Music Fund were interviewed by Steve Knopper, a Rolling Stone contributing editor and author of MJ: The Genius of Michael Jackson (Scribner, 2015). More info

The Music Fund at SXSW 2018

SXSW is a melting pot of techies and artists showcasing their product to more than 150,000 participants in Austin, Texas. So it’s the perfect place to announce The Music Fund! Read full VentureBeat article

More Than Big-Name Acts, Music Rights Took Center Stage At SXSW

Proponents of outfits like The Music Fund cite the freedom to sell small chunks of a catalogue as a great way to free up cash for musicians. Read full Forbes article