The Music Fund’s aim is to provide independent artists with funding for the next record, tour or PR campaign. It is true that not every musician achieves stardom. But by investing in the royalties of many early-stage artists, The Music Fund would smooth out the lumpiness of future realized payments – and offer fair and transparent prices as a result.
See how it worksSelect royalty streams from your previously released music
Choose the percentage to sell and for how long
For example: 50% for 2 years
The Music Fund will make you an offer based on our data-driven pricing algorithm
Instead of forcing musicians to give up control of future tracks, The Music Fund aims to help artists monetize their back catalogs. We do this by analyzing streaming-site and other data to offer upfront payments for predicted future royalty income. Flexible terms will allow artists to retain control by choosing what proportion of their back catalog’s future royalty income to sell.
Swap unpredictable royalties for a lump sum
Our smart, data-driven algorithms would value your past tracks to make you a fair offer for part of your future royalties. Sell us as small a percentage as you want — we want you to stay in control of your artistic journey.
Back your career and yourself
Finance the next record, tour or PR campaign. We would provide the funds; you could choose what to do with them, whether that is raising the profile of your band… or moving out of your parent's garage.
No suits issuing commands
From your artistic direction and style to producer and touring schedule, we want to put the decisions firmly in your hands. Our artists would retain full control of their music, and their development.
No. Our flexible terms would encourage you to maintain a stake in your future royalties, so you would also be invested in your future success. And unlike major record labels, there would be no restrictive contract claiming ownership of your future work — we know that if an artist we back writes a smash hit in the future, that will stoke interest in their prior work. When The Music Fund empowers artists to reach their potential, everybody wins.
Regardless of the quality of your music and our financial support, unfortunately only a handful of artists will ever become commercial hits. We play a numbers game, smoothing out the variability in royalties by pooling risk across many, many artists. The bigger the community we support, the greater the odds of backing future stars.
We wouldn't try to be your manager, publisher, or label… that's up to you and/or your team. What we could do is use our expertise in data science to help artists understand the factors that make their royalties go up and down. By analyzing data about your listeners, we could keep you informed and offer actionable insights to help you take your success to the next level.
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The Music Fund is bootstrapped by a founding team from Winton’s San Francisco office. Winton is a world-leading quantitative investment manager with approximately $27 billion in assets. Founded in 1997 by CEO David Harding, Winton uses tools drawn from data science and advanced technology to engineer intelligent, long-term investment systems.